Movie profile

A Vision for the Valley: The Untold Story of the Meewasin Logo

How does a logo survive unchanged for nearly five decades?

After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.

Directed by Devon Rumpel